78% of Inc 500 companies in 2011 say that they use Facebook for their businesses, but many also ask "How can we tell if that time online is generating anything besides traffic?"

This guide outlines how an Inc 500 (or 5000) company can measure its social media efforts and determine the ROI of each platform--Twitter, YouTube, LinkedIn, and more.

Designed for companies that want to be on the Inc 500 in 2012 too!