Social Media Strategy: LinkedIn For Businesses
Like most professionals now, you probably have a LinkedIn account. You might even have a LinkedIn page for your business. While these are great things to have, many businesses fall into a trap of signing up for a LinkedIn account and not really doing much with it.
Like Facebook, you should think of LinkedIn as a business tool, a valuable component in your online marketing strategy.
So, instead of simply contenting yourself with a LinkedIn profile, check out our LinkedIn for Business Marketing Tips.
- Use LinkedIn to promote your website content, especially blog posts or premium whitepapers. Post this content to your LinkedIn business page, along with a short blurb about why viewers will find it valuable.
- Utilize LinkedIn groups. Join a wide variety of groups that relate to your company and industry. When promoting blog content, post a link to groups that might find the article valuable. Make sure that you are providing genuinely valuable, expert information.
- Post in Question/Answer sections to engage with customers or other colleagues. Expertly answering questions will boost credibility and posting questions of your own will help you to gather customer and client opinions.
- Avoid hard-sell techniques. Blatant self-promotion will likely turn clients away. Instead, generate unique and valuable content that will advertise itself. Make sure to always include a short blurb about why your content will be helpful and useful.
If you are a Charlottesville online marketing firm or other Charlottesville small business, you might want to check out some of these LinkedIn groups. We have found them particularly helpful and productive.
Charlottesville Regional Chamber of Commerce
Social Media Club Charlottesville
Entrepreneurs in Central Virginia